Bøger af Jason Mann

A Naturalist's Guide to the Butterflies of Hong Kong is an easy-to-use introductory photographic guide to 235 butterfly species most commonly seen in Hong Kong.

Do you know the 6 most effective ways to reach non-union workers? Promoting Your Union is a book to help union organizers get more organizing leads, create outreach plans to bring in new members and build the power of their unions. Despite restrictive labour laws, there are unions organizing successfully and growing. If we use look at what they are doing differently, we can find ways to organize in spite of the challenges. The ideas in this book aren't based on what might work - or abstract models of trade unionism - but actual best practices from union organizers who are using these tactics in the field. Ultimately union organizing isn't about signing cards - it's about empowering people and changing lives. It's about building power and improving conditions for working people as a whole. We can't do this reaching 30 people at a time - shop by shop. We need to create plans to reach thousands of workers. For free training videos on four of the best ideas from this book visit http: //www.PromotingYourUnion.com Here's what you'll find inside: Chapter 1: Setting Organizing Targets that Encourage Growth Chapter 1 looks at how to set targets in your outreach plan so that your organizing wins build on each other. It will show you the 5 criteria to consider when creating a targeting strategy. Chapter 2: Communicating the Union Advantage Chapter 2 sets out how to create a core outreach message for non-union workers and how to talk with the type of person likely to contact a union. Chapter 3: Measuring Your Outreach Efforts Chapter 3 examines how to measure and track your outreach efforts to find out what is working and find areas where you have opportunities for growth. Chapter 4: Creating an Online Lead Generating Machine More non-union workers view your union's join page than read your leaflets or speak to your organizers. Union organizers need to fundamentally change how they use the Internet. Chapter 4 shows how to create an organizing website that is effective at generating leads. Chapter 5: The Agitation / Education Campaign Agitation/education campaigns are long-term campaigns that will help you keep in touch with workers at strategic targets without leaving burnt turf from failed drives. Chapter 6: The 10,000 Prospect Strategy The 10,000 prospect strategy is a campaign to build up a large contact database of non-union workers in your sector, build a relationship with these workers and then turn the contacts into organizing leads. Chapter 7: Using Facebook for Union Organizing While many unions have experimented using social media, most haven't succeeded in getting the number of leads they would like. Chapter 7 looks at how to use Facebook to help get organizing leads for your union. Chapter 8: Reaching Workers Before They Enter the Workforce By investing early we can build a relationship with workers in our industry before they enter the workforce. Chapter 9: Getting Organizing Leads from Members Engaging members in organizing and building a culture of organizing are critical to building union density. Chapter 9 covers your organizing department's biggest asset - your union's members.

This book is about how unions can improve their ability to win union organizing drives. Here are examples of the ideas you'll find in this book: "If you do all the work for your committee then you are cheating them out of the lessons they need to learn about how to stand together and win." - Chapter Four, Building Inside Committees "What is written on a leaflet isn't as important as who is handing it out and whose picture is on it." - Chapter Five, Communicating Our Message "Recognize card signing for what it is. Card signing isn't the organizing drive itself - it is a stage of the campaign necessary to get the union that you help build legally recognized." - Chapter Six, Card Signing Campaign "Union organizing isn't about cards - it's about relationships. House calls allow you to build the relationships needed to win the election, strike vote and first collective agreement." - Chapter Seven, House Calls "The best protection working people have isn't the labour board, it is each other. " - Chapter Eight, Winning the Boss Fight "Very few people actually join a union for the sake of trade unionism itself. It isn't that they've always wanted to be a union member and finally the chance has come. It is almost always the concrete conditions they face at the workplace. Your job as an organizer is to help find these concrete conditions and find the triggers which will make the difference in a vote." - Chapter Nine, Using Bargaining Surveys "If a union is built from the outside, then it doesn't belong to the workers from the very beginning - and if they didn't build it, they aren't very likely to keep it either." - Chapter Ten, Acting Like a Union "The more time an employer spends on responding to your external campaign, the less time they have to interfere in the process dealing with whether or not workers should join a union." - Chapter Eleven, The External Campaign "The greatest factor in winning a vote isn't the tactics you use on the day of the vote, but what you have done every day up until the day of the vote." - Chapter Twelve, Winning Elections "Great follow-up systems are systematic. They don't rely on an organizer remembering to pull open a file from an unsuccessful campaign. They maintain the relationship 24/7, not just when the organizer runs out of organizing leads." - Chapter Thirteen, Followup Campaigns "People want to contribute. They want to be a part of something. They want to have ownership. These are all things that people can get by being a member organizer that they can't get from attending a membership meeting." - Chapter Fourteen, Involving Members in Organizing Drives