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Drawing on the latest scientific research in the field of neuroeconomics, this entertaining book shows how the brain influences financial decisions and can make one rich. Includes 20 illustrations.
This brilliant and witty distillation of financial knowledge into pithy aphorisms will appeal widely " to newbies looking to dip their toes into investing waters and to Wall Street gnomes who will appreciate Zweig's sharp insight.
The Little Book of Safe Money acts as a guide for those trying to make their way through a down market. The topics covered include everything from investing behaviour (why our minds come with their own set of biases that often prove harmful) to the use of financial advisors (the good, the bad and the ugly).
A rare look at the early writings of a financial genius
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