Bøger af Jeff Cox

Tre måneder! Det er, hvad fabrikschefen Alex Rogo får af tid til at rette op på sin mildest talt skrantende fabrik, der døjer med utilfredse kunder, kolossale forsinkelser, alt for store lagre, dundrende underskud, anstrengt likviditet - og en forstokket topledelse i hovedkvarteret.Så er scenen sat for denne roman om en turbulent forandringsproces i en større produktionsvirksomhed - en proces, hvor der bliver gjort op med indarbejdede traditioner og dogmer inden for managementteorierne.Hjælpen kommer fra en uventet kant og på en uvant måde.Følg Alex Rogos forunderlige rejse gennem den økonomiske krise, den personlige krise og - fordi én ulykke sjældent kommer alene - den ægteskabelige krise.Målet kan læses både som en roman om et menneskes fremadskridende proces, men kan også læses som et stykke managementlitteratur: Én lang case story om forandringer.Målet er oversat til 20 sprog og solgt i mere end 3 mio. eksemplarer.Eliyahu Goldratt er amerikansk managementkonsulent og arbejder globalt. Har udgivet flere bøger om management - også i romanform.

Offers wine connoisseurs, gardeners, and home winemakers the techniques and varieties. With illustrated instructions, this book helps readers learn how to choose and prepare a vineyard site; construct sturdy and effective trellising systems; plant, prune, and harvest the right grapes for a particular climate; press, ferment, age, and bottle wine.

Bioactivated charcoal - called biochar - can dramatically improve soil quality, and this first book on gardening with biochar addresses how to make it at home and use it to increase soil's biological activity and water-holding capacity.

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention.... This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of the bestselling business novels Zapp! and The Goal, Selling the Wheel is based on the pioneering research of Howard Stevens's employment-testing and customer-research firm, the H. R. Chally Group. In the story, Max and his wife, Minnie, learn what it takes to market the Wheel. With the help of Ozzie the Oracle, they discover four essential selling styles -- Closer, Wizard, Relationship Builder, and Captain & Crew -- and come to understand how each style is suited to a different type of salesperson. They learn that as markets evolve, selling styles and strategies must change. There is no single right way -- and no company can be all things to all people. This critical lesson is as valuable to salespeople as it is to sales managers. Writer Jeff Cox has the amazing gift for translating technical ideas into creative, engaging stories, and his collaboration with sales and marketing expert Howard Stevens is based on empirical research collected from 250,000 salespeople, more than 1,500 people in corporate sales, and interviews with more than 100,000 actual customers who rated the strengths and weaknesses of the salespeople serving them. Packed with practical tips for salespeople, entrepreneurs, marketing managers, and business students, Selling the Wheel is an irresistible guide to sales styles, strategies, and markets.