Bøger af Jeff Dachowski

Jeff and Carolle Dachowski present 60 ideas for shaping up a lagging business or hitting the ground running with a fledgling portrait and wedding photography business. In part 1, Pricing and Operations, readers will learn great ideas for pricing, proofing images, retouching, dealing with taxes, and more.In part 2, Client Perspective, Pricing and Operations, the Dachowskis focus on maximizing the client experience. You’ll learn to appeal to your target client and ensure that your logo and brand send a cohesive message. You’ll also learn to form marketing partnerships and become more involved in community events.In part 3, Marketing and Promotions, the authors provide marketing tactics that are best suited to today’s climate. Photographers will learn to develop successful marketing campaigns, use social media, and find new opportunities for success.With 60 top-notch ideas for profit enhancement, sample marketing materials, and inspiring images, this book will help photographers of all levels reach their financial goals.

Location portraiture offers many advantages. The backgrounds are varied, the surroundings can tell a story about the client, and the setting can help tell the subject’s story. Working on location presents unique challenges, however. Often, the photographer is working in an unfamiliar place in which the lighting is not ideal for portraiture. Light is the very backbone of a good portrait, so the need to manage and modify the light becomes a top priority in the portrait session.The Dachowskis teach you how to harness the light in any scenario—from direct sun, to window light, to fluorescent light, to household lamp light, and even mixed-lighting scenarios—to create correct exposures and believable image color. You’ll learn to restrict and enhance the light, add dramatic highlights and shadows to create dimension, and set the mood in the portrait. With these tips, you’ll learn to handle location portrait challenges with ease and confidence.