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Harness the seven key elements of successful organisational changeLeading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organisational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change programme. Pulling together the best thinking from neuroscience, psychology and business, and her rich personal experience in twenty years of leading change projects in professional services organisations and other people-centred businesses, author Jennifer Emery presents a framework for change rooted in seven key themes that help organisations establish their BECAUSE: belonging, evolution, confidence, agility, understanding, simplicity and energy. Exploring the role each theme plays in the context of change, this insightful and warm book shares real-world examples and provides advice on building purpose and culture and strengthening motivation through listening, empowering and collaborating.Clear understanding of purpose, powerful communication techniques and carefully planned implementation strategies assist in navigating an often stressful and uncertain period of change, and can even enable organisations to thrive throughout this period. This book encourages you to apply important lessons to your own context, allowing you to:* Focus on the human, cultural and practical elements of organisational change* Apply central concepts of communication and motivation to a wide array of situations in your personal and business life* Understand perspectives on change from a broad range of professional sectors* Build and strengthen communication skills to promote a sense of shared purposeLeading for Organisational Change offers a warm and intelligent perspective on the personal and inter-personal factors that contribute to successful integration. An invaluable resource for professional services and people-focused organisations, this book provides advice that can cross sectors and lend insight to any major change programme.
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a hooka certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns.Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work.Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
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