Bøger af Jerry Mander

70 Ads to Save the World: An Illustrated Memoir of Social Change offers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander. Chronicling his evolution from corporate advertising to non-profit and political advertising work, Mander takes readers on a journey through the origin stories of some of the most memorable anti-establishment campaigns from the second half of the 20th century.  Many of Mander’s ads and campaigns for environmental and social justice issues were not only memorable decades ago, they remain relevant today. As Mander explains in this  book, he wrote several ads in the 1980s focused on abortion and reproductive rights for Planned Parenthood, and his team at Public Media Center took aim at the National Rifle Association in support of gun control. In 1966, Mander wrote an ad calling out the absurdity of a then newly-announced Pentagon initiative to drop toys over Vietnam, which resulted in a visit from the FBI. A trailblazer in the pre-internet age, Mander’s strategies included bold calls to action. In work for the Sierra Club, for example, Mander helped produce print ads that featured letters to legislators readers could clip out and mail, a tactic at the time more commonly reserved for retail coupons.Throughout 70 Ads to Save the World, Mander explains how these campaigns came to be and offers advice for fellow low-budget, high-impact do-gooders. A personal accounting of his own work gives readers a primer on innovative thinking, while illuminating his inspiring story of aligning personal vision with collective impact.

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

In the vein of his bestseller, Four Arguments for the Elimination of Television, nationally recognized social critic Jerry Mander researches, discusses, and exposes the momentous and unsolvable environmental and social problems of capitalism.Mander argues that capitalism is no longer a viable system: “What may have worked in 1900 is calamitous in 2010.” Capitalism, utterly dependent on never-ending economic growth, is an impossible absurdity on a finite planet with limited resources. Climate change, together with global food, water, and resource shortages, is only the start.Mander draws attention to capitalism’s obsessive need to dominate and undermine democracy, as well as to diminish social and economic equity. Designed to operate free of morality, the system promotes permanent war as a key economic strategy. Worst of all, the problems of capitalism are intrinsic to the form. Many organizations are already anticipating the breakdown of the system and are working to define new hierarchies of democratic values that respect the carrying capacities of the planet.