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As practitioners, it is easy to fall into the trap of exaggerated self-importance as we complete our education and move into the world of the professional. At that moment, the aura of being something special is there for the taking. We have worked hard, accomplished a major objective in life goals, attained the cultural level where respect has been secured with the potential to earn income such that we should never have to want for anything of a practical nature. Each of us during our training and schooling has striven to excel to demonstrate superior ability as we competed against other students for recognition of our accomplishments and our abilities. Yet, once we achieve the goal of becoming the professional that we aspire to be, we must step back and reflect on what we have and who we are. A successful practitioner is one who realizes that respect is a two-way street.
This book is not about me nor any particular practice. It is the result of 34 years of observing, studying and experiencing the criteria that determines a successful practice. It is not about mechanics or methodology. It is not about maximizing reimbursement or accelerating collections. If your interest is in how to deal with cash flow, increasing the revenue opportunities in a declining reimbursement environment and insuring that your income is optimized, this book is not for you. On the other hand, if your interest is in how to make your practice successful, this book will address the ten basic tenets to doing just that. A successful practice is never measured in terms of number of patients or income generated. The only real criteria for determining success is how the practice is perceived, by patients, by colleagues within the profession, by the staff and by the team leader. Since my experiences as a professional lie exclusively in the domain of Health Sciences, this book shall refer to patrons of practices as "patients." In many instances, the term "client" could be interchanged for "patients"when considering professions other than health related (i.e., Law, Accounting). But for our specific interests and purposes, the book shall address health care practices and their relationship with patients and each other.
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