Udvidet returret til d. 31. januar 2024

Bøger af John Heeley

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  • af John Heeley
    1.407,95 kr.

    This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

  • - Uniting Theory and Practice
    af John Heeley
    408,95 - 1.067,95 kr.

    This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

  • - A European Perspective
    af John Heeley
    318,95 kr.

    This book explores how cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. It combines both theory and practice and uses new and original case materials to exemplify mainstream approaches to city marketing and identify recurrent problems and opportunities.

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