Bøger af John O'Shaughnessy

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.

First published in 1984; Third, revised and enlarged edition 1995.

Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

When we unite our suffering with the suffering Christ, we learn that it can be redemptive and fruitful as part of His salvific mission. The Seven Intentions of Mourning are each conscious choices and together a unique pathway to healing where our grief finds a meaningful expression. Each intention is distinctly positioned to help us carry our cross of grief, as we discover that love endures all and that good can come from bad when there is hope. Ideal for Catholic parish support groups or those seeking to pick up the pieces and live a healthy life.

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.