Bøger af Juliet Dillon Clark

Do you want readers? That's why you need an author platform. Most new authors assume that if they write it, readers will purchase. Nothing could be further from the truth. Platform building starts early, even before the book writing begins. The most overlooked piece of the writing/publishing book journey is author platform building. Entrepreneurs get excited about their ideas and start writing with no thoughts about who will buy their book. An author platform requires that you identify your niche audience, brand, and messaging, and then test on your potential audience. This is a trial-and- error process that requires you to understand the inner workings of building content, social media, email, and media, as well as how they all fit together for a successful book launch.A platform build is not an overnight, instant gratification proposition, but it is a skill that you can learn. This step-by-step guide will help you do just that.

Grandma Switzer was not your typical sweet old granny. Cold and remote, she'd been a hoarder who had collected and stored years of rotting garbage, old food and junk in her cramped house. As Lindsay Carter and her sister Shelly sorted through junk and treasures in their dead grandma's house, they discovered far more than expected. From boxes piled to the ceiling to mysterious little baggies stacked neatly in the freezer, the sisters would unearth clues to heinous crimes; one of which would not only change their lives, but also bring into question the identity of their unsuspecting mother. Death, diamonds and deceit would set off a chain reaction of crime and murder two thousand miles away and clues to unsolved mysteries would bubble up from decades past. Could tales told by elderly partners-in-crime be believed or trusted? As Lindsay Carter unravels their stories, a vicious killer begins to kill them one by one, leaving her to wonder if she will have a chance to prove their accounts of the villainous deeds.

After Gypsy con artist, Terese Sanderson is released from a Florida prison, secrets, schemes and lies beset the new life she begins in Malibu, California. Shortly after her arrival, her criminally motivated brother, Garrett, seduced by the love of money, sees his sister's business as an opportunity to extort from Terese's wealthy clients. Preying on those with something to hide, Garrett is unaware that someone may also be watching him. When Garrett is mysteriously murdered, homicide Detective Lindsay Carter is faced with finding his killer among a family of territorial gypsy con artists, and a newfound client list of Malibu's rich and famous. Meanwhile, as this same group threatens Terese Sanderson's life, secrets from her past surface that could destroy a famous and powerful Malibu family. As her lies unravel, will they work against her or to her benefit?

      “If I build it, they will come.” The fantasy of every new entrepreneur. The reality is that great products and services are built on feedback and being in front of the right audience. Too many new businesses are building an idea into a product and then searching for the right audience. This is especially true in the bootstrap-your-way-to- bankruptcy model in the author, coach, and speaker world. Pitchslapped is a unique look at how to assess your audience, get feedback, and build your products to meet audience needs instead of building a product and finding your audience later.      A feedback loop and relationship building is the best way to build sustainable products and services. Forget the digital world, consumers are tired of clicking and not building relationships. They want to purchase high- ticket programs from real people, with real expertise, that get real results. If you are an entrepreneur who is struggling to sell your products and services, it is time to stop pitching and start building relationships that provide the listening necessary to build and deliver great products in a way that your audience understands. Stop relying on clicks and social proof and start relying on “Pocketbook Proof”.This book is designed to walk you through a process that creates connection with an audience that you can test and from whom you can get feedback. Most people have been indoctrinated into a process that asks them to build social proof and invest in coaching programs to attain skills without really understanding who their ideal audience is and how to effectively connect with them. Social proof is not the way to run a business. You are looking for pocketbook proof, which means that you need to intimately know and understand your ideal consumer. Who are they, where are they, and why do they purchase?This process is a shift from guessing about pain points, benefits, and who to connect with to following patterns of engagement, having real conversations, and getting feedback that leads to higher conversion and sales closing. By taking a fresh look at your consumer and marketing,  you will create more meaningful connections with the right clients and replicate those results into a sustainable business.