Bøger af Kevin Potts

The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly ubiquitous venue. Fewer benefit more than businesses. In this sense, the term business is encompassing; we're talking about mom-and-pop stores, global giants, local nonprofits, churches, and more- anyone who seeks to create a conversation with customers, clients, patrons, members, and prospects. Web Design and Marketing Solutions for Business Websites was written to help make those websites better. Since the lifeblood of business is fostering customer relationships, it is imperative that a w- site serve that purpose unequivocally. From the very first contact with a prospect, to guiding them through the conversion funnel, to sustaining them with ample support material, to maintaining contact through proactive communication-all of this is designed to attract c- tomers and keep them satisfied for the duration of the relationship with your company. This book covers the many facets of building a site that serves customers and maintains a positive marketing light on the company. First, the basics: content, accessibility, and archit- ture. Next, the guts of the website: the homepage, the About section, products and services, support, and the blog. After that, enhancing the website: testimonials, legal material, and strong contingency design. Finally, promoting the website: search engine optimization, c- tomer newsletters, and advertising.

Textpattern is a powerful, PHP-based content management system that allows you to build pretty much any kind of data-driven website quickly and easily. It is very popular among designers and developers alike, and has an active community of users. Sound good? Well, you're in luck—this book shows you how to use every aspect of Textpattern to a professional standard.Textpattern (and this book) appeals to two main groups of people:Firstly, the web designer who has mastered the fundamentals of XHTML and CSS and wants to create sites that have fresh and dynamically changing information, but is not familiar with server-side coding and databases. Never fear—Textpattern enables you to integrate your XHTML knowledge, inserting dynamic aspects into your already solid site design.Secondly, PHP developers who are looking for a content management system upon which to build additional functionality and want a hand with the design aspects of their site. Again, Textpattern fills in those holes.The book leaves no stone unturned. It starts by introducing you to Textpattern and guiding you through its very simple installation process. After the core features of the administrative interface are explored, the book dives into building sites with TXP, using CSS, articles, forms, pages, and more to create fully customized templates.Development follows next, looking at installing plugins and building your own custom plugins to further enhance your Textpattern-based site. The book concludes with several case studies to provide ideas and inspiration, including a weblog, an e-commerce site, and an online review directory.