Bøger af Lisa Harrison

Learn how to make social media work for your business with Social Media Mastery. The resource has been designed to give business owners and marketing professionals essential business skills and knowledge, which can be applied immediately in the workplace. This book will give you all the knowledge and confidence you need to use a variety of digital tools, from the planning phase right through to analysing and reporting on a digital campaign. With the information in this book you will be able to: -Write and implement a digital strategy to support your business aims and objectives. -Rethink and integrate your traditional marketing. -Understand the fundamentals of social media, e-commerce, websites, mobile applications, email, cloud computing, networking online and digital marketing. -Use digital channels for customer service. -Use key social media tools to network effectively. -Develop and maintain business networks using social media. -Establish and maintain business relationships using social media. -Evaluate which online networking sites to join. -Promote a crisp, clear representation of yourself or your business so others want to get to know you. Who should read this book? - Those in communications roles who want to formalise their social networking knowledge or gain professional development in social media marketing. - Those who recognise social media marketing as a growing field of work and want to learn how to become a 'social media manager', just one of the new career opportunities arising in this new economy. - Those who are on social media but aren't getting the results they'd like or who want to place their company or business online but don't where to start.

This book takes a look at the foundations of your online presence. In other words, the practical resources you need to carry out your digital strategy. Consistency and efficiency are key to effective social media for business and while you might get away with winging it for a while, sooner or later your online success will depend on having the appropriate resources and internal procedures for your digital communications. From knowing what's available to assessing what you need, and from purchasing to maintenance, this book contains all you need to know to support your social media and wider digital strategy with the right resources for the job.

This book contains all you need to know to design and put in place great online customer service standards for your social media and digital activities. These facts and tips, plus advice and guidance will help you create standards that will transform your online business. With the information in this book you will be able to: -Provide a level of customer service to match the needs of your online customers. -Develop organisational standards, policies and procedures for using social networks to provide customer service. -Implement standards, policies and procedures to address customer service problems while using social networks. -Provide administrative support within an organisation or support other individuals who have been delegated this responsibility. -Implement and plan team building activities to ensure customers' needs and expectations are met.

An excellent starting point for those new to the area of Research Methods, this work assumes no prior knowledge of the subject and sets out the key issues involved in doing research in politics.

An invaluable guide to a variety of core research concepts in both political science and international relations. Each entry is consistently structured and cross-relates entries, it contains examples and can be used across an entire degree.

An Introduction. An excellent starting point for those new to the area of Research Methods, this work assumes no prior knowledge of the subject and sets out the key issues involved in doing research in politics.