Bøger af Lou Jacobs

For photographers who have a basic understanding of how to operate their cameras, this book offers easy techniques, a myriad of photographs from acclaimed studio photographers, and numerous lessons to create great effects that portray subjects in a flattering light. Whether working in a spare bedroom, in the garage, or in a well-trafficked part of town, photographers learn how working in the studio allows them to control the effects of lighting on their subjects, no matter the weather or time of day. Including practical advice for achieving the shadows and highlights that make any subject appear photogenic, assignments that command an increase in creativity and efficiency, and progressive photos that illustrate various steps in the lighting process, this book provides the hard facts and hands-on experience photographers need to make the images they have always dreamed possible.

This comprehensive volume teaches photographers simple approaches for producing client-pleasing family portraits in any location and with the use of minimal equipment. Family photographers must face all of the typical challenges that the average portrait photographer faces, but as the subject numbers increase, so do the number of issues the photographer must confront in order to produce a pleasing, saleable image. The methods used to produce 60 high-end images of actual family groups are shared here—including what went in to the conceptualization process; the posing and grouping strategies; and how the photographer can establish rapport with his subjects, especially with babies, children, and disinterested teens—address the entire range of obstacles portrait photographers must overcome. Also featured are tips on modifying and manipulating studio and natural light, how to use physical elements as posing aids, and what tools are needed for off-site work. With lighting diagrams and alternate images, each section in this book illuminates the many aspects of family portrait photography, equipping and inspiring photographers to create to create quality, heirloom-worthy images.

Photographers seeking to enhance the creativity of their shots will be well pleased with this guide from seasoned professional photographer Lou Jacobs Jr. Beginning with an overview of the gear required, the fundamental techniques involved, and the results that can be achieved using off-camera flash, the book then explores the work of 10 top photographers who use off-camera flash to create their powerful images. These photographers reveal how off-camera flash helps them bring to life their creative visions and accomplish their assignments, from business and fashion portraits to images of children, families, weddings, and more. Many of the images are paired with lighting diagrams for a quick understanding of these often complex setups. For photographers who want to hone their skills, or start taking advantage of the enhanced potentials of off-camera flash, this book provides a useful insight into the process.

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how to achieve commercial success. Commercial photographers create images that are designed to sell products, services, political candidates, organizations, corporations, and any other marketable commodity or idea, and their clients range from advertising agencies, manufacturers, retail stores, hotels, restaurants, and other businesses. With a section focusing on each of these types of services, this reference provides a quick workshop on an area of expertise, furnishing those new to the business with a wide variety of information about each specialty. Tips for selecting the most effective equipment for each subgenre as well as technical information about each camera combine with business-savvy know-how—from marketing, bidding, budgeting, building referrals, managing the office, and more—making this a comprehensive reference for being both behind and in front of the lens.

Twenty successful studio owners offer their expertise to aspiring professional photographers in this guide to operating a digital portrait studio. Every element of a thriving studio is covered, from choosing a location and determining a budget to selecting computer equipment and streamlining the digital work flow. Details on selecting backgrounds, sets, and props that set a studio apart and advice on lighting patterns, posing, and clothing selection help photographers ensure that they produce client-pleasing images and return customers. Customer service tips on creating comfortable waiting and viewing areas are included to help photographers set up an attractive space to better profit from their artistic skills.

Blending advice with example images, this guidebook marshals the wisdom and experience of 15 seasoned professionals to present a comprehensive resource on one of the most challenging subfields in the portrait-photography genre. Chapters feature the varied approaches and practices of each photographer while covering topics such as helping children warm up to the camera, choosing clothes for subjects to wear, and how to deal with kids who simply will notcooperate. Each professional also discusses the business techniques that have helped make his or her studio

By examining the work of 10 of todays top portrait photographers and supplementing the images with interviews, this book offers insight into the working habits, equipment selection, and business strategies of those at the top of their game. In-depth and engaging, the guide also revealscreative inspiration and technical insightit reviews 15 to 20 of each artist's most highly acclaimed images, therebyproviding an understanding of the full range of portrait styles that make up the body of modern portraiture. With the hard-won advice, strategies for success, and markedly different