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Bøger af M. Pirson
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555,95 kr. - Bog
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1.071,95 kr. Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
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- 1.071,95 kr.