Bøger af Malcolm Gladwell

"In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the "Bomber Mafia", asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, "Was it worth it?" Things might have gone differently had LeMay's predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war"--

In this stunning investigation of success, Gladwell asks the question: what makes high-achievers different? Brilliant and entertaining, "Outliers" is a landmark work that will transform the way success is understood.

A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free PresMalcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers -- and why they often go wrong.How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true?While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you'll hear the voices of people he interviewed--scientists, criminologists, military psychologists. Court transcripts are brought to life with re-enactments. You actually hear the contentious arrest of Sandra Bland by the side of the road in Texas. As Gladwell revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, and the suicide of Sylvia Plath, you hear directly from many of the players in these real-life tragedies. There's even a theme song - Janelle Monae's "Hell You Talmbout."Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

In a world driven by technology and ever-closer global networks, is humanity approaching a Golden Age, or is the notion of progress an illusion born in the West?

The book that sparked a marketing revolution."e;This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?"e; --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "e;recipe"e; for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Mødet med andre mennesker er aldrig ligetil, og det kan let ende i misforståelser. Malcolm Gladwell stiller skarpt på situationer, hvor mødet med et andet menneske er gået katastrofalt galt. Gang på gang er mødet mellem hvide politibetjente og sorte borgere i USA resulteret i tragiske dødsfald. Svindleren Bernie Madoff charmerede og overbeviste investor efter investor, selvom der var adskillige alarmklokker, der ringede. Neville Chamberlain stolede på Hitler, da han bedyrede, at han ikke havde planer om at gå ind i flere lande i Europa. "At tale med fremmede" handler om, hvad der sker, når vi møder folk, som vi ikke kender, hvorfor det ofte går galt, og hvad det siger om os.

Learn what sets high achievers apart -- from Bill Gates to the Beatles -- in this #1 bestseller from "a singular talent" (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

The popular podcast host and author explores how people interact with strangers and why these exchanges often go wrong, offering strategic tips for more accurate and productive interactions.

A New York Times Bestselling AuthorUtilizing diverse case studies, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed.

Hvad er forskellen på en gåde og et mysterium? Hvad er det helt specielle ved ketchup? Hvorfor overdriver vi betydningen af intelligens? Er det bedre at gå i chok end i panik? Og hvad kan pitbulls lære os om kriminalitet? Mød Ron Popeil, verdens bedste sælger, og John Rock, manden der opfandt p-pillen og begik en bitter fejltagelse. I denne samling af historier fortæller Malcolm Gladwell om en række ekstraordinære mennesker og leder efter de paradokser og fejlslutninger, som ofte får os til at drage de forkerte konklusioner. "En historie står og falder med dens evne til at engagere dig, få dig til at tænke, give dig et kig ind i et andet menneskes hoved – også selv om du ender med at mene, at det ikke er et sted, du har lyst til at opholde dig," skriver Malcolm Gladwell i bogens forord. "Hvad hunden så" består af 19 moderne eventyr, som gør netop det.

Hvad sker der, når vi tager en lynhurtig beslutning? Hvorfor har nogen mennesker succes med at følge deres intuition, mens andre konsekvent vælger forkert? Hvordan kan vi vide noget – inden vi ved, at vi ved det? Og hvorfor er de bedste beslutninger ofte umulige at forklare? Kultur-ikonet Malcolm Gladwell udforsker i Blink det gådefulde øjeblik, hvor vi når til en erkendelse. Han sammenfatter ny forskning i psykologi, sociologi og økonomi og leverer underholdende indsigt i fænomener som biljagter, antikke statuer, krigsspil, lægesjusk, morsesignaler, Tom Hanks, tomatsovs og speed dating. Resultatet er en fascinerende og tankevækkende brugsanvisning i, hvordan vi skærper vores evne til at tage rigtige beslutninger og bliver bedre til at erkende – på et øjeblik.

For 3000 år siden på en slagmark i det gamle Palæstina fældede en hyrdedreng en mægtig kriger med en sten og en slynge – og siden da har navnene David og Goliat været synonyme med kampe mellem underdogs og giganter. I DAVID & GOLIAT udfordrer Malcolm Gladwell den måde, hvorpå vi tænker på forhindringer og ulemper: Når vi bliver diskrimineret imod eller lever med handicaps, når vi mister en forælder eller går på en middelmådig skole.Gladwell begynder sin bog med den rigtige historie om, hvad der skete dengang for mange år siden mellem kæmpen og hyrdedrengen. Derfra udforsker DAVID & GOLIAT Nordirlands problemer, tankegangen hos kræftforskere og borgerrettighedsforkæmpere, dynamikken i velfungerende og kaotiske klasseværelser og meget mere – alt sammen for at vise, at meget af alt det, der er smukt og betydningsfuldt i verden, kommer af modgang og lidelse. DAVID & GOLIAT trækker på historie, videnskab, psykologi og fortællinger om bemærkelsesværdige skæbner samt på Malcolm Gladwells uforlignelige evne til at skabe sammenhænge, som vi andre overser.