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Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University. Dr. Dainton is the author/coauthor of Communication and Relational Maintenance, Applying Communication Theory for Professional Life, and Maintaining Black Marriage. She sits on the editorial board of numerous communication and family studies journals.Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Communication and Relationship Maintenance provides readers with a comprehensive, dynamic examination of relationship maintenance across a variety of relational contexts. Informed by contemporary research and literature in communication, psychology, and sociology, this text introduces the study of relationship maintenance, highlights current issues and debates, and provides insight as to the future of the discipline. Each chapter focuses on a particular relationship type and emphasizes a concept that influences its maintenance. For each relationship, authors Marianne Dainton and Scott A. Myers explore critical theories used to understand the maintenance process for the relationship and illuminate its unique features, the maintenance behaviors typically applied in the relationship, and the significant influences on the use of maintenance activities for that particular type. Relational contexts covered include opposite-sex romantic relationships, same-sex romantic relationships, friendships, family relationships, and workplace relationships. Additional chapters examine cultural variations on the maintenance process, the role of mediated communication on relationship maintenance, and the future of scholarly study within the discipline. Communication and Relationship Maintenance is well suited for advanced undergraduate and graduate and courses in relational and interpersonal communication.Marianne Dainton (Ph.D., The Ohio State University) is a professor of communication at La Salle University, where she teaches courses in interpersonal communication, intercultural communication, and communication theory. Dr. Dainton is the author/coauthor of Maintaining Relationships through Communication, Applying Communication Theory for Professional Life, and Maintaining Black Marriage.Scott A. Myers (Ph.D., Kent State University) is a professor and the Peggy Rardin McConnell Endowed Teaching Chair of Communication Studies at West Virginia University, where he teaches courses in instructional communication, organizational communication, and communication pedagogy. Dr. Myers is the coauthor of The Fundamentals of Small Group Communication and The Communication Age: Connecting and Engaging.
This popular textbook provides practical material for career-oriented students, introducing communication theory in a way that helps them understand its importance to careers in communication and business.
Highlights the importance of research in professional communication settings and provides students with the information and knowledge they will need to effectively consume and produce professional research within their careers. The text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge.
Provides readers with a comprehensive, dynamic examination of relationship maintenance across a variety of relational contexts. Informed by contemporary research and literature, this text introduces the study of relationship maintenance, highlights current issues and debates, and provides insight as to the future of the discipline.
Maintaining Black Marriage: Individual, Interpersonal, and Contextual Dynamics moves beyond the usual demographics in the study of Black marriage to focus on the communication that sustains it. Using original data and secondary research, Marianne Dainton provides the story of Black marriage success and the contexts and communication that contribute to that success. A central feature of this book is the inclusion of Black voices; that is, in addition to original quantitative research on the topic, qualitative data draws on the experiences and opinions of a group of married Black women and married Black men in order to augment, explain, challenge, and reflect the scholarly literature.
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