Bøger af Mark Anthony Camilleri

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices. It is a useful guide for tourism marketers, including destination management organisations (DMOs), who are increasingly using innovative tools and evolving technologies to engage with prospective visitors. Moreover, this title sheds light on the latest developments in travel, hospitality, festivals and events, as the contributing authors have critically analysed the global tourism marketing environments that comprise a wide array of economic, socio-cultural, technological and environmental realities. This book explores advances in tourism planning and destination marketing theory for the interest of both researchers and scholars. Furthermore, it is an invaluable resource for a wide range of industry practitioners, including consultants, senior executives and managers who work for destination management organisations, tourism offices, hotels, inbound/outbound tour operators and travel agents.

This book gives a good insight of the mainstream responsible initiatives of hotel enterprises. This work contributes to knowledge by adding a hospitality perspective in the existing literature review surrounding the business case for Corporate Sustainability and Responsibility (CSR). The empirical study features a synergistic value model which is grounded in quantitative and qualitative methodologies. Finally, this book puts forward key recommendations for moving the CSR agenda forward. Without doubt, it was the intention of this publication to emphasise the importance of the tourism industry in a European context. For instance, the tourism industry contributes to 12% of Maltäs GDP (EU Commission, 2010). This study presents relevant examples of sustainable practices across different hotel enterprises in Malta. Arguably, the wider political initiatives to increase economic growth, to create jobs, to regenerate tourism destinations may not be realised without the contribution of all stakeholders, including the smaller hotel enterprises.

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions.This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.

This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others.