Bøger af Mark Anthony Germanos

Somebody hacks you online. You click a link should not have clicked. You look at the resulting web page without asking if it is legitimate. You type personal information and click OK. You inadvertently provide valuable information to a hacker. Maybe you have already experienced this.You find out after-the-fact. Here are the symptoms: You find unauthorized charges on your credit card bill. A bank account has been drained to zero or your balance is unexplainably low. You cannot access your files or your computer in general because all your files are encrypted, and someone is demanding a ransom payment. You receive letters from your bank because your checks are being returned as Insufficient Funds. Yes, you're bouncing checks. You apply for a loan and learn someone in another city used your credit to purchase a big-ticket item, such as a car, while leveraging your credit score. You receive notice from your insurer that someone has redeemed your benefits. Not you. You receive an annual notice from the Social Security Administration advising you of your entitlements. They are lower than last year. You still work. In How Hacks Happen and how to protect yourself, Mark Anthony Germanos and Brad Cracker show you how hackers think, work, and exploit. They present fake web pages and show you how to vet them. Germanos and Cracker share where your passwords spread and how to reclaim them. They explain how social media sites monetize your personal information and how to reduce the information you share. How Hacks Happen is for anybody who uses the Cloud and feels technology is "too much to handle." Let somebody else become the victim. You read How Hacks Happen and you are safe.

Who is your ideal customer? Have you created an ideal customer persona? The response "My ideal customer is one who pays the bill on time," does not count. Sorry. In Attract Your Ideal Customer: A Workbook for Making More Money," you will learn how to a) attract more high quality customers who want to buy what you are selling even before they meet you, b) spend less time on your marketing and c) make more money. Mark Anthony Germanos follows Mark follows the PST (Point ? Story ? Takeaway) system. You crisper takeaways when the author follows the PST system. Point ? Story ? Takeaway looks like this. a) Point: You need to identify how much decision making authority your ideal customer has. b) Story: I gave Mattie the proposal. She read it thoroughly and said, "This is great. You and I are on the same page. Can I show this to my mom?" Mattie thought she was the decision maker. When the decision involved spending money, Matt had to get mom's approval. c) Takeaway: You need to know who the decision maker is. Very often you will find the decision maker is not your point of contact. You have to write content that will help your point of contact look good and get the sign-off from the real decision maker. "Mark Anthony Germanos has written a practical, no-nonsense guide to using Facebook. It is practical, yet mind-stretching, if you want to market yourself on the biggest social media outlet in the world. It is a quick read but you could spend days delving into specific tips and tricks that can help you brand yourself for virtually nothing to millions of people. Particularly helpful are the worksheets such as the Ideal customer persona and What do you think I do for a living? worksheets. You cannot afford not to buy this book!" Michael Soon Lee, MBA, CSP Author, Cross-Cultural Selling for Dummies