Bøger af Mark Earls

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

Humans are, first and foremost, social creatures. And this, according to the authors of the book, shapes-and explains-most of our choices. Our decisions are based on more than "nudges" exploiting individual cognitive quirks. The book shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how focused social learning by a few gets amplified as copying by the masses.It describes how ideas, behavior, and culture spread through the simple means of doing what others do.

This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.