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  • - The Business of Media
    af Tom (University of Queensland) O'Regan, Ben (University of Queensland) Goldsmith, Australia) Balnaves & mfl.
    487,95 - 1.286,95 kr.

    This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

  • af Andrew J Rickoff, William T Harris, UK) Bailey & mfl.
    223,95 kr.

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