Bøger af Mark W. Johnson

Change is inevitable, but, poorly handled, can spell disaster. A bold new vision for imple-mentation of new strategies and processes call for an understanding of what is to be changed, based on The Diamond Principle. The Diamond Principle, briefly, is that the people who actually do the work in question need to be consulted before the work is changed, or a new pro-cess is implemented. There is a knowledge diamond in most organizations that will show you where to get the information you need for success in change management. This book will show where to look for the information, how to get it when you find it, and how to implement changes with a view toward success. Written in a conversational style that is easy to follow, examples both good and bad are analyzed to determine what did and did not work, and how implementation of the principles in this book were used to effectuate better performance (or not used, to ruin performance).

Business model innovation is the key to unlocking transformational growthbut few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.Business model innovators have reshaped entire sectorsincluding retail, aviation, and mediaand redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.