Bøger af Mary Ann O'Brien

Looking for the secret to marketing? Just ask.Every year, businesses spend millions of dollars trying to market their products and grow their brands. But what if the secret to getting customers to fall in love with you was as simple as asking them what they want and then just ... giving it to them? That's the opinion of Mary Ann O'Brien, founder and CEO of award-winning marketing firm OBI and the brains behind the revolutionary O'Brien Voice of Customer (O.VoC) survey.In Ask and Deliver, O'Brien demonstrates how directly asking customers what they want from your business, listening to what they say, and then delivering the customer experience they desire has the power to transform a brand and spark exponential growth. The book follows the development and evolution of the O.VoC and how Mary Ann and her team helped a diverse range of clients-from startups bent on disrupting the medical space to venerable financial institutions with decades of history-tune into their customers, evolve their brands, and experience a level of growth they never anticipated. Packed with insight and plenty of humor, this book is a must-read for anyone whose ready to put their customers at the center of their business and take that business to the next level.