Bøger af Masaaki Kotabe

This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.

Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad.