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Praxisorientiertes Innovations- Und Produktmanagement

- Grundlagen Und Fallstudien Aus B-To-B-Markten

af Thomas Werani, Kurt Gaubinger & Michael Rabl

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Innovation and Product Management

- A Holistic and Practical Approach to Uncertainty Reduction

af Thomas Werani, Kurt Gaubinger, Scott Swan & mfl.

614,95 - 693,95 kr.

This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. It features market-based examples and case-studies from international companies.
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- 614,95 kr.
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