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· Target audience:ecology advocates, wildlife supporters, students of natural science, andhunters.· Unique qualities ofthis book: first narrative work in book-length to discuss how lead poisoning isaffecting eagles.· Peer reviewed: thisbook has been endorsed by professional biologists, hunting organizations andwildlife advocates. McTee works as a Wildlife Researcher, and has intervieweddozens of professionals in the field of raptor research.· Shelf Placement: Focus on regions of environmental advocacy, high hunting populations, and universities. It is as good a fit on a shelf in the hunting department at Cabela's as it is in the environmental section at an indie brick-n-mortar.· Topicpopularity: science.org recentlypublished an article written by Vince Slabe (who endorses this book). That article was picked up bythe Wall Street Journal, New York Times and The Guardian, which brought thistopic to a level of international importance.· Forreaders who enjoy titles such as: SilentSpring, American Buffalo and The Mindful Carnivore· Author credibility: McTee holds a Masters Degree of Geo Sciences. He works as a Wildlife Researcher at the MPG Ecology Ranch in western Montana. The work at this ranch has been featured on PBS Nature, and published widely in scientific journals. He has also been a hunter for most of his life.· End materialincludes a list of available non-lead ammunition, and suggestions about whereto purchase, plus current MSRP's. Also includes techniques for sighting in arifle with non-lead ammunition and ballistic descriptions of how non-lead bulletsfunction.· Social mediapromotions will be run by the MPG Ecological Ranch (where McTee works inwestern Montana) who have a loyal following of 50k members focused onecological issues.· Public presentations: McTeehas given presentations about lead poisoning in raptors to a varietyof audiences, including: Montana Master Hunter Program, Rod & Gun Clubs,Audubon Society, Wildlife Society, National Wildlife Conference, and regionalmiddle school students.
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