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Bøger af Miriam J. (Oxford Brookes University) Johnson

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  • af Miriam J. (Oxford Brookes University) Johnson
    848,95 kr.

    A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

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