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Bøger af Nathalie Nahai

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  • - The Psychology of Online Persuasion (2nd Edition)
    af Nathalie Nahai
    155,95 kr.

    With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

  • af Nathalie Nahai
    242,95 kr.

    Nathalie Nahai pone sobre la mesa una potente combinación de conocimientos empresariales y psicológicos para que los empresarios se manejen por las complejidades del mundo moderno. Trufada de estudios de casos ya históricos y que aportan un contexto enriquecido a cada tema, Business Unusual es una obra imprescindible en la biblioteca de cualquier ejecutivo.Jeremy Dalton, autor de Reality Check y director del departamento de Realidad Aumentada en PwC

  • - Values, Uncertainty and the Psychology of Brand Resilience
    af Nathalie Nahai
    195,95 - 547,95 kr.

    Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.

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