Bøger af Neil Bendle - bogreolen.dk

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Udvidet returret til d. 31. januar 2025

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Key Marketing Metrics

- The 50+ Metrics Every Manager Needs to Know

af Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer & mfl.

410,95 kr.

Today's best marketers recognize the importance of metrics, measurement, & accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies & tactics. In this book, four leading researchers systematically introduce today's most powerful marketing metrics.
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Marketing Metrics

- The Manager's Guide to Measuring Marketing Performance

af Paul Farris, Neil Bendle, David Reibstein & mfl.

433,95 kr.
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