Bøger af Nicholas D. Evans

Today, companies worldwide are applying digital transformation to redesign traditional business models and strategies in the context of new disruptive technologies, digitally-savvy consumers, and our globally connected society. This strategic guide for business and IT executives focuses on how today's most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.

The series builds an extensive collection of high quality descriptions of languages around the world. Each volume offers a comprehensive grammatical description of a single language together with fully analyzed sample texts and, if appropriate, a word list and other relevant information which is available on the language in question. There are no restrictions as to language family or area, and although special attention is paid to hitherto undescribed languages, new and valuable treatments of better known languages are also included. No theoretical model is imposed on the authors; the only criterion is a high standard of scientific quality.

This volume presents a manual for a new method of studying implicit attitudes, the Test of Implicit Associations in Relationship Attitudes (TIARA). Next, the volume reports on six psychometric studies, which provide substantial evidence that TIARA is a valid and reliable measure to study implicit attitudes in relationship research.