Bøger af Norman Clark

Part 2 (of a 2-part set) covers the graphics and posters appearing between 1916 and the end of the War. I also features the detailed Treaty of Versailles and the immediate aftermath and other facts. As with Part 1 images included are often shown with contemporary content as explanation.

Thirty years interspersed by a World War. The changes were slow in coming but by 1950 the auto industry had truly come of 'industrial age' - for good or ill. This book shows the development. It is also an introduction to Vintage Advertising - Old Automobiles from http: //mosaicbooks.or

Lorries, Vans, Buses- all Commercial Vehicles. A scarce area for creativity? Maybe, but here are 50 great examples of what even an ultimately pragmatic market sector can produce.

A review of graphics and posters produced in the first two years of WW1, with anecdotal notes of the contemporary environment in which they were created. Covers materials from all major and many minor combatant countries.

The Memoirs of a real-life Ad-man covering 1940 (when he was born in early days of the War) though to his current 75th year - and still working! A career that covered half the world, and most of the roles, including finally as Professor of Marketing for European Business Schools and United Business Institutes in Brussels, which wasn't bad for the second son of a single parent household who left school at 15 years old. The book is an insightful, often humorous look at the changes of the industry, tools and even society over a period of 75 years.

1919-1930 were mad years. WW1 had changed everything, and everything was new again, or so people hoped. The Automobile was now proven reliability and aspirational for all. It was to become the symbol of the 'Roaring Twenties'. This book shows some of the participants. The book is an introduction to the major one on the subject from http: //mosaicbooks.or

Beer, Beer, Glorious Beer! 50 Great Posters from around the world celebrating the amber nectar! The book is an introduction to the major one on the subject from Mosaic Publishing http: //mosaicbooks.org

50 Great Flight posters from around the world, featuring airlines that have mostly disappeared, but their image remains. The book is an introduction to the major one on the subject from Mosaic Publishing http: //mosaicbooks.or

50 Great Comedy Film posters are selected from the many hundreds of comedies produced worldwide in the past 100 years or so. Chosen for their impact and design values- and not necessarily on the film quality! Great Comedy Stars some remembered, many now almost forgotten. When Comedy was King, but now only the posters to remind us of just what this meant.

A collection of 50 superb railway posters from around the world, and from the early days through to modern times. The book is an introduction to the major one on the same subject from Mosaic Publishing.

Horror films often inadvertently became comedy films. Posters were almost be definition - misleading and 'over-the-top, but they often carried masterful illustrations where techniques and treatments were literally works of art. This collection of posters for horror films makes no judgement on the film quality, and concentrates on the artwork involved. Even when confronted with the most ludicrous stories, notably in earlier presentations, the creative artists worked wonders. Horror film presentations changed as technology improved, and plots moved moved more to the psychological and more removed from the physical. The selection reviews and reveals the development.

Vol 6 of the 50 Great Poster series goes into the world of Movie or Film Posters from different countries over a period of more than 100 years and covering mainly wars and battles of the 20th Century. The films are sometimes fact, sometimes pure fiction, but as ever the posters are the point of interest.

Posters covering almost 100 years of Motorcycling Marques and Events. An introductory book to the major work from Mosaic Publishing.

50 Great Posters from the years 1880-1917. This book is an introduction to the major book Vintage Advertising-Old Automobiles from Mosaic Publishing

Germany has a better claim than most to being the birthplace of the automobile. Names such as Benz and Daimler are still with us. Automobiles and trucks that are still deemed amongst the finest, and the same applies to the unique German poster style of Plakatstil. This book considers and exposed some of the best automotive posters ever created.

Probably the most maddening but obsessive sport ever invented? This book shows the pleasures and frustrations of this most odd sport!

Historic films cover places and people and events. Invariably with a romantic interest thrown in. This collection concentrates on films using events that happened before the 20th Century which are covered separately. Again fact and fiction were mixed, and few stood up to real examination historically. This was not important as above all the films were for entertainment more than education as general rule. History based films offered great opportunities for the filmmakers, and also for the designers of Posters enticing the paying public into the cinemas. This collection also shows how several films were presented in different countries, and the superb artwork that was invariaby used.

The first forty years of Motoring in the country that made the most of the new-fangled automobile. Posters, advertising, street scenes and humour!

Book 2 in the short series provides all the necessary methods of analysing a current situation, and shows how to discover new opportunities.

In this, Book 6 in the 10 part series the role, value and realities of Public Relations are laid out. How SME's can run their own effective programmes and when and how to use Professional Companies.

The use of Direct Marketing is increasing with the pace of Technology, this book 5 (of 10) covers both terminologies and operational practices to ensure maximum benefits from all activities.

Book 4 of the 10 part series covers the sometimes tortuous world of Sales Promotion. Although maninly directed at retailing the book covers the opportunities (and risks) for all involved in Product Marketing.

Book 3 looks at Marketing for SME's as a complete review. Although elements are more detailed in others of the series, this provides a composite and practical overview for the small to medium-sized business.

Marketing is ultimately about selling products, and Advertising, Promotion is the last of the 4P's to come into the equation, but which proves or dsiporves everything else, so it is important to understand the processes involved and also those of the prospective purchaser. Making the best match is the obvious necessity. This last book in the 10-part series covers all the essentials to enable successful advertising campaigns to happen.

Essential Marketing is a series of booklets prepared to provide a quick, short yet thorough background to aspects of Marketing. Aimed at students and SME's the material is drawn from MBA & BBA Courses gievn by the Author. Book 1 (of 10) covers the absolute basic structures.

Book 9 of this 10-book series covers all the aspects of taking a business international. It covers all the different ways an international presence can be created with the benefits and risks applied to each. It covers the Political, Economic, and Cultural implications required to understand before making the choice.

How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research are simply explained with the plusses and minusses of each in this Book 8 of the 10-part series.

By necessity all Marketing must apply Psychology to prospects. What makes people 'tick' or buy products? What is the process of buying as a Consumer or just as a Customer? All these are covered in simplified detail in this Book 7 of the 1O-part series.