Bøger af Old Dominion University

The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

This new and comprehensive volume on the subfield of comparative political economy in political science provides a detailed overview over its intellectual roots, clarifies its contents, and introduces the readers to key debates while identifying new and exciting avenues for future research.