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This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations. In Uncertainty, Patrik Aspers provides detailed analysis of publicly available means of uncertainty reduction. Drawing on phenomenology, social constructionism, and the sociology of knowledge, Aspers considers the meaningful differences between uncertainty and risk, the different ways people cope and have coped with uncertainty through history, the importance of knowledge and science to reducing uncertainty, and the trade-offs involved in reducing forms of uncertainty while leaving open opportunities for others. People may have access to unique and private knowledge that reduces their uncertainty when making decisions. Publicly available knowledge is central for building a society that enables communication based on shared ideas and understanding, instead of falling into bubbles, echo chambers, and private truths. Examples include institutions, laws, standards, evaluation, competition, and ranking. The book addresses how these reduce uncertainty and how these ways are created. Examining what people can and in fact do to reduce uncertainty, Aspers addresses the existential dimension of uncertainty, the collective efforts and socially produced outcomes that lead to reduced uncertainty, and the social order that results.
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.
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