Bøger af Penny Gill

Do you worry about our planet, with its environmental crises, global warming, widespread violence, and global poverty? Do you feel powerless to change your life and impact your world? What in the World Is Going On reframes these crises as an invitation to open our minds and hearts to a new awareness of our fundamental interdependence with all beings. With breathtaking optimism, it offers courage and hope to all who hold the world in their hearts and grieve.

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

Provides a contemporary resource for understanding consumer behaviour theory and practice in the context of the fashion industry.