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  • af Philip J. Kitchen & Ebru Uzunoglu
    912,95 kr.

  • - A Global Brand-Driven Approach
    af Philip J. Kitchen
    493,95 kr.

    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.

  • af Patrick De Pelsmacker & Philip J. Kitchen
    548,95 - 2.322,95 kr.

    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

  • - Corporate Communications in the Twenty-First Century
    af Don E. Schultz & Philip J. Kitchen
    582,95 - 605,95 kr.

    Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.

  • af Philip J. Kitchen & Ebru Uzunoglu
    1.154,95 kr.

    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

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