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Pieces of feminist argument, from shopping to parenthood to literature
Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain. Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new activity: a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold. Developed in the twentieth century, supermarkets took an opposite tack: they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social developments: the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind. For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.
When something called theory first broke onto the seemingly stagnant scene of literary studies, it offered bright new ways and fields for critical reading: new methods and subjects, and also new words to speak them. The syllabus and the styles would never be the same, and reading was proudly claimed as a mode of social critique. The short pieces brought together in Talking Walking engage with all sorts of arguments then, now and earlier about the uses and history of critical reading -- of literature, and also of other cultural forms. There is much on the changing styles of literary-critical writing, and on the place of particular writers -- Virginia Woolf or Jacques Derrida -- in contemporary critical culture. There are pieces on clichés, on footnotes, on the language of the university job interview, on the use of domesticate as a catch-all negative term. There are also essays on cultural questions informed by critical theory. For instance: why has the topic of walking been such a fruitful thinking theme in literature and philosophy? How does the history of shopping and marketing theory intersect with those of literature and subjectivity? How, in the light of reproductive technologies and new social forms, has becoming a parent turned into a culturally prominent kind of story? These are some of the questions that arise in the interview and essays that make up Rachel Bowlbys book, which derives from several decades of working and writing and talking and walking within the changing contemporary landscape of literary and critical studies. Old and new arrivals into this world will find pleasures of reading and matter for thinking on every page.
Focusing on novels by Theodore Dreiser, George Gissing and Emile Zola, this work addresses itself to a central paradox of the period: the perceived antithesis of the terms 'commerce' and 'culture' which emerged at a time which saw the actual drawing together of commercial and cultural practices.
How do texts construct possibilities and limits, openings and impasses, which set the terms for the ways in that we think about what a woman is, or where women might be going, whether individually or collectively? This book offers some possible answers and more questions, moving from Virginia Woolf to advertising and from Freud to Feminist theory.
An examination of the psychology of consumerism and some of the ways in which the consumer subject appears in a range of writings - from literature to marketing to psychology. Bowlby examines the arguments and presumptions about the values of the consumer culture.
Part of the "Longman Critical Readers" series, this text represents a compilation of theoretical essays written on the work of Virginia Woolf, which aims to explore the theoretical issues and conflicts embodied in the essays and locate areas of disagreement between positions.
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