Udvidet returret til d. 31. januar 2025

Bøger af Rashmi Adaval

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  • - An Imagery Story
    af Rashmi Adaval
    558,95 kr.

    Provides a systematic approach to address the role imagery plays in guiding consumer behaviour. First, it makes sense to consider the conditions that elicit imagery, then to examine how people use it, and finally to explore avenues whereby this use of imagery can help to understand a host of consumption related phenomena.

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