Bøger af Richard A. Gershon

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

Focusing on the consolidation of players in many aspects of business, including banking, aviation, insurance and mass media, this work discusses the "Transnational Media Corporation" and asks what makes a global corporation global? And to what extent do TNMCs affect the marketplace of ideas?