Bøger af Rob Meyerson

This is a book of gramograms, little word puzzles where letters, numbers, and everyday symbols are spoken out loud to form words and sentences. Gramograms have been around for ages, but the first person to pair them with drawings was New Yorker cartoonist William Steig, in his classic 1968 book CDB! (See the Bee!).These days, with the ubiquitousness of shorthand texting and the familiar "at" symbol in email addresses, we all have a bit more gramogram experience, whether we realize it or not. AB@C builds on the form that Steig revolutionized with all-new gramograms--new words, new settings, and a few new symbols--each accompanied by a New Yorker-style cartoon that gives comedic context for the caption. (For instance, the book's cover art, a drawing of a bumblebee in a boat on the ocean, helps reveal the translation of AB@C: "A bee at sea.")

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:What makes a good (and bad) nameThe step-by-step process professional namers useHow to generate hundreds of name ideasThe secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.