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Bøger af Robert C. Webb
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193,95 - 338,95 kr. - Bog
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1.398,95 kr. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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- An Introduction
1.409,95 kr. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
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- 1.409,95 kr.