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This book analyses the emergence and growth of the creative sector in Naples between the early modern and modern eras, focusing particularly on the development of music markets in the city. From the seventeenth century, Naples became one of the most culturally enriched regions in the Italian peninsula, with internationally known music schools, theatres and opera venues attracting visitors from across Europe in a burgeoning tourist market. This book sheds light on the driving economic factors and political contexts behind this key case study for the early growth of the opera and music sector in Europe. Starting with a discussion of the value of economic history to understanding cultural industries, the chapters approach this analysis through multiple lenses: the formation of human capital as the result of Naples' institutional urban welfare system; the role of cultural consumption as it evolved from a primarily religious activity to growing popular demand; and the rolethat central city authorities played in encouraging cultural activity through private investment and public policy. The book also draws on fascinating archival research to examine the contribution of Naples' music conservatories in the local creative economy. This book is a valuable resource to a broad range of readers, including those working in economic history, tourism history, the history of music and theatre, Italian social history and more.