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Bøger af Sandeep R. Chandukala

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  • - Economic Assumptions, Challenges and Trends
    af Sandeep R. Chandukala
    605,95 kr.

    Examines recent developments in the modelling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. The aim of this book is to lay out the foundations of choice models and discuss recent advances.

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