Bøger af Scott M. Cutlip

This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.

This work describes the strategies and tactics of opinion management that have been utilised in the United States long before the growth of public relations as an occupation. The book serves as a companion work to the author's "The Unseen Power: Public Relations".