Bøger af Scott Marker

In this book, I delve into a range of ABM (Account Based Marketing) strategies, both low-tech and no-tech, even though I didn't have a specific term for it at the time. While the term itself may not be explicitly included in this book, rest assured that a significant portion of its content is dedicated to leveraging ABM strategies for acquiring, retaining, and expanding existing business. If you're already familiar with ABM strategies, you'll find valuable insights and guidance within these pages. At the time of writing, I held the position of Director of Marketing and Sales, and my background was predominantly in outbound sales. The book aims to showcase how my past experiences and successes, combined with newfound knowledge, enabled me to not only drive substantial company growth but also establish myself as an industry expert, earning respect from my competitors. It provides a deep dive into my methodology, which combines the best strategies, processes, and best practices, alongside assembling a synergistic team where the whole is greater than the sum of its parts. The book introduces a teaching methodology that remains effective to this day and has been incorporated into my latest release, "BROKEN - How To Fix B2B Sales, Drive Profitable Growth & Win." While some parts may be dated as it was written in the late 2000s, the majority of the concepts remain solid and applicable to today's business landscape, particularly for companies focused on account-based marketing.