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The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as ';job hoppers,' recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, stress, retention after a crisis, boredom, internships, and how employers can best leverage mobile platforms for increased engagement.
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares students for a range of fulfilling careers, and gives students the skills they will need to compete in a changing job market.
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