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Bøger af Steven D'Alessandro

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  • af Terry Bossomaier, Steven D'Alessandro & Roger Bradbury
    241,95 kr.

  • - Asia Pacific Edition with Student Resource Access 12 Months
    af Barry J. Babin, Ben Lowe, Steve Ward, mfl.
    842,95 kr.

  • af Andrew Hughes, Steven D'Alessandro & William Chitty
    983,95 kr.

    Services Marketing sequentially examines the various services marketing concepts, allowing students to develop conceptual frameworks that will enable to them to critically analyse the marketing activities of selected service organisations, and be able to develop strategies to apply those concepts.

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