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Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the presentfrom the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categoriespersuasion, mass media, language, identity, information, iconography, style, and commerce.This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Suitable for those interested in vintage design and practicing and aspiring graphic designers, this title features specimens, vintage layouts, logos, and decorations.
Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? This title includes essays features recollections from an epic career.
With specs, swatches, paint chips, and some of the best design and illustration around, 20th-century car sales brochures were sumptuous masterpieces of collateral advertising. For the first time, Automobile Design Graphics brings together over 500 reproductions from these rare brochures, from the obscure Tucker and Ajax to the iconic General...
If you want to know how hypnosis really works (and, no, it has nothing to do with waving of hands or other similar nonsense), you will want to read this book. If you want to know the "magic" behind Ericksonian techniques and Neuro-Linguistic Programming, you have to read this book. From one of the true masters of hypnotherapy, this is one book that can really change your life!!
This small cultural history is dedicated to the hand as a popular motif in visual communication.
In this text, written in Spanish, Heller presents a compilation of interviews that show Nigel Holmes's views on graphic communications and the importance of "information design" which partners words and images for effective design.
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