Bøger af Sun Tzu

This is Volume Two (27 articles) of our Art of War Playbook. This section of the Playbook focuses on Sun Tzu's concepts for using information in competition, specifically, getting a more complete and useful picture from competitive information. In Sun Tzu, key strategic information is a combination of objective facts and subject opinions that changes dramatically with a shift perspective. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. Unlike most of Gagliardi's other books on The Art of War, this work does not follow the original work's structure, verse by verse. Instead, it explains the concepts described the quoted verses in a manner more familiar to modern readers. The original Art of War was originally written for military generals who understood the philosophical concepts of ancient China. Our Art of War Playbook is written for today's reader with enough descriptive material so that Sun Tzu's principles can actually be used in everyday competition. It puts Sun Tzu's key methods into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. This is just the second volume. The topics covered in this volume are listed below: Playbook Overview About Perspective 2.0.0 Developing Perspective 2.1 Information Value 2.1.1 Information Limits 2.1.2 Leveraging Uncertainty 2.1.3 Strategic Deception 2.1.4 Surprise 2.2 Information Gathering 2.2.1 Personal Relationships 2.2.2 Mental Models 2.2.3 Standard Terminology 2.3 Personal Interactions 2.3.1 Action and Reaction 2.3.2 Reaction Unpredictability 2.3.3 Likely Reactions 2.3.4 Using Questions 2.3.5 Infinite Loops 2.3.6 Promises and Threats 2.4 Contact Networks 3 2.4.1 Ground Perspective 8 2.4.2 Climate Perspective 3 2.4.3 Command Perspective 8 2.4.4 Methods Perspective 3 2.4.5 Mission Perspective 8 2.5 The Big Picture 3 2.6 Knowledge Leverage 8 2.7 Information Secrecy 3

Sun Tzu 360 Principles(TM) is adapted from Sun Tzu The Art of War(TM) originally published in 2013. This book offers 360 timeless and universal as well as proven and practical strategy principles that are related to the competitive business world of today.Sun Tzu The Art of War(TM) has influenced competitive strategy thinking for more than two-and-a-half millenniums. And Sun Tzu 360 Principles(TM) will set a benchmark for this thinking. This is why practicing 360 strategy principles in this book will make you decisive and effective in the way you lead and make decisions and make you adaptive and competitive in the way you perform and take actions.

The Art of War is a Chinese military treatise that was written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time.

This is Volume One (28 articles) of our Art of War Playbook. This first part of the Playbook focuses on Sun Tzu's concepts for understanding and evaluating strategic positions. Sun Tzu's powerful approach to winning starts with the concept that competition is simply comparison and what is compared is "a position," which is a combination of five key elements. The Playbook itself is the culmination of over a decade of work breaking down Sun Tzu's principles into a series of step-by-step practical articles by the Institute's multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. Unlike most of Gagliardi's other books on The Art of War, this work does not follow the original work's structure, verse by verse. Instead, it explains the concepts described the quoted verses in a manner more familiar to modern readers. The original Art of War was originally written for military generals who understood the philosophical concepts of ancient China. Our Art of War Playbook is written for today's reader with enough descriptive material so that Sun Tzu's ideas can actually be used in everyday competition. It puts Sun Tzu's ideas into everyday, practical language as a book of instruction. Because of its size and detail, the Playbook is published in nine volumes. This is just the first volume. The topics covered in this volume are listed below: Playbook Overview 1.0 Strategic Positioning 1.1 Position Paths 1.1.1 Position Dynamics 1.1.2 Defending Positions 1.2 Subobjective Positions 1.2.1 Competitive Landscapes 1.2.3 Position Complexity 1.3 Elemental Analysis 1.3.1 Competitive Comparison 1.3.2 Element Scalability 1.4 The External Environment 1.4.1 Climate Shift 1.4.2 Ground Features 1.5 Competing Agents 1.5.1 Command Leadership 1.5.2. Group Methods 1.6 Mission Values 1.6.1 Shared Mission 1.6.2 Types of Motivations 1.6.3 Shifting Priorities 1.7 Competitive Power 1.7.1 Team Unity 1.7.2 Goal Focus 1.8 Progress Cycle 1.8.1 Creation and Destruction 1.8.2 The Adaptive Loop 1.8.3 Cycle Time 1.8.4 Probabilistic Process 1.9 Competition and Production 1.9.1 Production Comparisons 1.9.2 Span of Control

Dominate Life And Business explains how you can apply proven strategy principles and formulas from Sun Tzu The Art of War(TM) for dominating and taking control of your life and your business.You dominate and take control of your life and your business by taking control of your strategic position. By strategically taking control of your strategic position you can quickly grow yourself from nobody to somebody with an extraordinary life and quickly grow your business from nothing to something more lucrative and more valuable in the marketplace. This business strategy book shows you how to dominate and win in life and in business.

Sun Tzu Marketing Strategy(TM) gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign.You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything.

Sun Tzu The Warrior(TM) gives you all success strategy principles and success strategy formulas that are easy to understand and simple to implement so that you can quickly master and apply them and become a Sun Tzu Warrior(TM).A Sun Tzu Warrior(TM) is someone who embraces Sun Tzu The Art of War(TM) as their way of thinking and apply this powerful wisdom and philosophy for attaining a higher version of themselves, for reaching their higher potential, and for achieving their personal victory and success both in business and in life. The book ends with Sun Tzu Success Code(TM), which you should live by if you want to be successful.

Three famous books. Meditations by Marcus Aurelius, The Art of War by Sun Tzu, and Self Reliance by Ralph Waldo Emerson.

Sun Tzu Bing Fa(TM) Masterpiece: Mastering 360 Principles In Strategy helps you quickly master and practice all 360 strategy principles in Sun Tzu The Art of War(TM). Each principle is carefully analyzed and explained through business and social contexts so that you understand how this powerful wisdom is applied in the real world.Knowing how these strategy principles are applied in real-life situations will help you accomplish your mastery of Sun Tzu The Art of War(TM). Your strategy mastery will help you obtain your upper hand and gain your competitive edge so that you can conduct your life and your business with power.

Sun Tzu The Art of War(TM) Blue Edition is a profound wisdom and fundamental knowledge for competitive thinking of today whether in business, politics, or anything else in between. Its strategy principles and formulas are timeless and universal as well as proven and practical.This book has a comprehensive translation of Sun Tzu The Art of War(TM). It is the only translation in the world that has 360 strategy principles which are easy to read and understand. Mastering these proven principles and practicing them will make you decisive and effective in the way you lead your people and make your decisions.

Sun Tzu 10X(TM) 10 Strategy Rules To Win 10X is based on the idea that you have to create and offer ten times of better or similar business value competitors are offering if you want to win and succeed ten times in order to dominate your competing space and competing industry while you are still able to increase your strategic speed and keep your business overhead low.This book has ten practical and effective strategy rules which you can implement to create ten times of value in your business and compete with anyone and still win and succeed ten times in your business competition.

Sonhill Success Mastery(TM) Sonhill Planning System(TM) is designed to help you practice and apply on a daily basis proven strategy principles and formulas you have discovered and learned in Sonhill Success Mastery(TM) collection.You can use this personal strategy planner as your central decisionmaking system to help you develop your success and wealth-creating masterplan and establish your strategic position and also help you craft your success and wealth-creating strategy and formulate your strategy cycle. With Sonhill Planning System(TM), you will know how to achieve your goals, accomplish your mission, generate value, make money, and create wealth.

The author shared his personal experience in this book on how he discovered Sun Tzu The Art of War(TM), why he decided to retranslate this work thought many translations are already available, and how this powerful philosophy has helped change his life and the life of others. He believes Sun Tzu The Art of War(TM) is the ultimate knowledge and the secret wisdom when it comes to victory and success both in business and in life.From his personal experience, we can discover how Sun Tzu The Art of War(TM) can help us become decisive, effective, adaptive and competitive in the way we lead, make decisions, perform, and take actions.

Two books in one, this award-winning work contains the complete original text of The Art of War on the left-hand pages and its line-by-line adaptation for facing marketing challenges, The Art of Marketing on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's The Art of War. Sample Text: Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods. This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222

Sun Tzu Planning System(TM) is designed to help you practice and apply on a daily basis proven strategy principles and formulas you have discovered and learned in Sun Tzu The Art of War(TM).You use this innovative personal strategy planner as your central decisionmaking system to help you develop your business authority skills, establish your realistic business strategic position, and craft your practical business strategy cycle. Using this strategy planner will make you decisive in the way you lead, effective in the way you make decisions, adaptive in the way you perform, and competitive in the way you take actions.

SUN TZU ONE(TM) shows you how to discover your one true purpose in business and in life which you will live by. From this one true purpose, you will discover how to carefully develop your business strategic plan and establish your business strategic position and how to carefully craft your business strategy and formulate your business strategy cycle.This book gives you everything you need to become a decisive leader and an effective decision maker as well as an adaptive performer and a competitive action taker so that you can achieve your business goals and accomplish your core mission as well as create your value and live your one true purpose.WHAT THIS BOOK CAN DO FOR YOU: Searching for your one true purpose for success in business and in personal life is perhaps one of the most challenging tasks you will ever encounter. SUN TZU ONE(TM) can help you overcome this big challenge.Searching for one true purpose for success in business and in life is often a big challenge for many people because we as a human being have only perception and our perception can be easily shaped and influenced by the world around you. To succeed in business and win in life, you need this one true purpose that will help guide you. With no one true purpose, you have no guidance. With no guidance, you will never find your victory and success both in your business and in your personal life.In this business strategy book SUN TZU ONE(TM), you will learn how to discover your one true purpose which Sun Tzu calls Tao in his Art of War. Once you know your one true purpose, you can develop your business strategic plan and establish your business strategic position that allow you to define your core mission and clarify your business goals. Once you have your business strategic plan and your business strategic position in place, you can craft your business strategy and formulate your strategy cycle that will make your business strategic plan work, help you obtain your business strategic position, help you achieve your business goals and accomplish your core mission, and ultimately help you live your one true purpose.SUN TZU ONE(TM) was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War(TM) and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America(TM) that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide.SUN TZU ONE(TM) is one of his nine Sun Tzu Branding(TM) books which include SUN TZU AOW(TM), SUN TZU 360(TM), SUN TZU PRO(TM), SUN TZU 10X(TM), SUN TZU BIZ(TM), SUN TZU CEO(TM), SUN TZU USA(TM), and SUN TZU MBA(TM).Once you know your one true purpose, success becomes reachable and obtainable. Through a proper business strategic planning and a practical business strategy which you will discover in this business strategy book SUN TZU ONE(TM), you will achieve your business goals and accomplish your core mission that will allow you live your one true purpose and uphold your Tao both in business and in persona life.

Failure: The Square One Effect helps you understand why you keep failing and going back to square one again and again no matter how hard you try. Then this book helps you develop a success masterplan and establish a success position so that you can keep winning and succeeding and keep moving forward.Proven strategy principles and strategy formulas in this book derive directly from Sun Tzu The Art Of War(TM). They help prepare you for real victory and real success both in business and life no matter how many times you have failed in the past. You will win and succeed when you apply them. You will fail and go back to square one again when you ignore them.

Two books in one! The complete text of The Art of War PLUS a special adaptation for strategically developing your sales territory. This was Gary Gagliardi's first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. In the .EPUB and .MOBI formats, each stanza of The Art of War is followed by the stanza adapted for salespeople. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas.A Complete Sales GuideThe Art of War for the Sales Warrior and The Art of War plus the Art of Sales (the title of an earlier editions) cover every aspect of sales. Each chapter is a highly condensed tutorial in basic sales strategy. Below we offer a brief description of each of the sales chapters.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome.Adjusting to the Sales Situation emphasizes flexibiReviews"Two books in one, this re-translating of Sun Tzu's classic warfare text, The Art of War, runs side by side with Gagliardi's application of it to the business of selling. Both are excellent guides to their subject...the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win."F. JOHN REH, About.com Guide to Management"In these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. I've already recommended it to my clients."JAN WALLEN, Consultant and Author of "CRM-Powered Selling" Column"When you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach." MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd."One of the most unique and well-written sales books I have seen in many years. It is full of wisdom, power, and dignity. It stands in sharp contrast to the many hype-filled books on 'sales motivation' and the wimpy 'new age' books that rail on and on against the use of power and influence in selling. Sales Warrior is a breath of fresh air in the stale, stodgy world of sales training books."DONALD J. MOINE, Ph.D., Sales Psychologist, Coauthor, Unlimited Selling Power

Sun Tzu Bing Fa(TM) Masterpiece: Five Strategy Formulas For Building Real Success simplifies everything you have discovered and learned in previous series of Sun Tzu Bing Fa(TM) Masterpiece book collection into five simple strategy formulas you can use to achieve your personal victory and business success.The first formula addresses your strategic plan and strategic position. The last four formulas address your strategy and strategy cycle. Applying these five strategy formulas will make you decisive in the way you lead, effective in the way you think and make decisions, adaptive in the way you perform, and competitive in the way you take actions.

SUN TZU CEO(TM) shows how you as a business leader and CEO can apply practical strategy principles and formulas from Sun Tzu The Art of War(TM) for decisive leadership and effective decision making.Becoming a decisive leader and effective decision maker requires you to have three strategy skills. You need authority skills that allow you to focus on generating value. You need planning skills that help you understand where you are now. And you need strategy skills that allow you to strategize and decide like a general. You also need a central decision making system that allows you to take full control of everything you do as a business leader.WHAT THIS BOOK CAN DO FOR YOU: SUN TZU CEO(TM) offers the most comprehensive business strategy system that all CEOs are searching for. This competitive strategy system which derives directly from Sun Tzu The Art of War(TM) can help you develop three sets of business skills for success: [1] your business authority skills, [2] your business strategic planning skills, and [3] your business strategy skills.As a CEO and business leader, you are the ultimate decision maker of your own business operation. Your business enterprise and your people depend entirely on you for their survival and success. Your success is also their success. Your failure is also their failure. This is why you must develop these three sets of business skills that will allow you to lead for victory and success like a true general.In this business strategy book SUN TZU CEO(TM), you will learn how to develop these three sets of business skills for victory and success. First, you learn how to develop your business authority skills. Your business authority skills help you focus on generating business value. You win your competition through your business value. Second, you learn how to develop your business strategic planning skills. Your business strategic planning skills help you define and establish your business strategic position which is the source of your business strength and power. And third, you learn how to develop your business strategy skills. Your business strategy skills help you define and formulate your business strategy cycle. In other words, you can deliver your business value in your competing marketplace and you can make your business strategic plan work only when you have your business strategy cycle that can work in your favor.SUN TZU CEO(TM) was written by James Sonhill DBA who is the world leading authority on Sun Tzu The Art of War(TM) and competitive business strategy, the international bestselling author of more than 90 classic and modern business strategy books, and the founder of Strategy Institute of America(TM) that is currently offering 32 business strategy courses and 12 business strategy certification programs worldwide.SUN TZU CEO(TM) is one of his nine Sun Tzu Branding(TM) books which include SUN TZU AOW(TM), SUN TZU 360(TM), SUN TZU PRO(TM), SUN TZU 10X(TM), SUN TZU BIZ(TM), SUN TZU ONE(TM), SUN TZU USA(TM), and SUN TZU MBA(TM).When you possess your business authority skills, business strategic planning skills and business strategy skills, you will be able to lead your enterprise and your people like a true general. Your business leadership is more decisive. Your business decisions are more effective. Your business performance is more adaptive. And, your business actions are more competitive. You can develop these three sets of powerful business skills in this business strategy book SUN TZU CEO(TM).

Sun Tzu The Millionaire(TM) shows you how to create unlimited business value and exchange this value for unlimited money, rather than trading limited time for unlimited money. Your time is indispensable and limited while your money should be dispensable and unlimited.To achieve the idea of trading unlimited value for unlimited money, you need to have three sets of strategy skills. You need Sun Tzu Millionaire(TM) skills. You need strategic planning skills. And you need real business strategy skills that can help you lead decisively and make decisions effectively as well as perform adaptively and take actions competitively.

Sun Tzu The Art of War(TM) Purple Edition is a profound wisdom and fundamental knowledge for competitive thinking of today whether in business, politics, or anything else in between. Its strategy principles and formulas are timeless and universal as well as proven and practical.This book has a comprehensive translation of Sun Tzu The Art of War(TM). It is the only translation in the world that has 360 strategy principles which are easy to read and understand. Mastering these proven principles and practicing them will make you decisive and effective in the way you lead your people and make your decisions.

Money Flows: Let The Money Flow shows you how to plan and develop your strategic position based on Sun Tzu Achiever Model(TM) that will let you take advantage of your chosen business opportunities so that you can move up and scale up as well as make a lot of money and create massive wealth.In this book you will discover the art of how to win and succeed no matter what industry and business you are in. You will discover proven and powerful strategy principles that will make you decisive and effective in the way you lead your people and make your decisions as well as competitive and adaptive in the way you perform and make your money flow.

Sun Tzu The Art of War(TM) Yellow Edition is a profound wisdom and fundamental knowledge for competitive thinking of today whether in business, politics, or anything else in between. Its strategy principles and formulas are timeless and universal as well as proven and practical.This book has a comprehensive translation of Sun Tzu The Art of War(TM). It is the only translation in the world that has 360 strategy principles which are easy to read and understand. Mastering these proven principles and practicing them will make you decisive and effective in the way you lead your people and make your decisions.

Sun Tzu Bing Fa(TM) Masterpiece: Sun Tzu Strategy Planning System(TM) helps you master, practice, and apply on a daily basis proven strategy principles and strategy formulas you have learned and discovered in Sun Tzu Bing Fa(TM) Masterpiece book collection.This special personal strategy planner can be used as your central decisionmaking system to help you develop your strategic plan, build your strategic position, craft your strategy, and formulate your strategy cycle. It also helps you lead your life and business more decisively, make your decisions more effectively, perform your work more adaptively, and take your actions more competitively.

Sun Tzu One Life One Tao(TM) shows you how to find your one true purpose in business and in life known as Tao. Your Tao can help guide your decisions and actions. Your Tao can determine whether you will succeed or you will fail both in business and in life.You will also discover how to develop your plan and establish your strategic position and how to craft your strategy and formulate your strategy cycle for achieving your goals and accomplishing your mission once you know your one true purpose. This adapted strategy book has all proven strategy principles and formulas you need for finding your one true purpose and living an extraordinary life.

Two books in one: the complete Art of War in its only award-winning translation and a line-by-line adaption of Sun Tzu's text to advancing your career. If you want a powerful new perspective on how to advance your career, this is the book for you. This book applies Sun Tzu's methods specifically to the challenges of finding a better job, getting in-house promotions, dealing with office politics, combating internal rivals, navigating organizational conflicts, interpreting office rumors, and more. Its advice on career planning, company hierarchies, and changing jobs follows Sun Tzu's principles line by line. The complete text of The Art of War is on the left-hand pages, and The Art of Career Building is on the facing right-hand pages. 224 pages. New edition contains a new introductory explanations of Sun Tzu's concepts, a glossary, an index, and list in each chapter to related articles in Sun Tzu's Playbook. Contents: Art of War (numbered chapters) Art of Career Building (chapter below) Foreword: A Winning Career Introduction: Sun Tzu's Basic Concepts 1 Analysis Career Planning 2 Going to War Changing Jobs 3 Planning an Attack Picking the Right Job 4 Positioning Getting Promoted 5Momentum Career Momentum 6Weakness and Strength Organizational Politics 7Armed Conflict Internal Conflict 8Adaptability Flexibility in Your Career 9Armed March Your Job Search 10Field Position Evaluating Opportunities 11Types of Terrain Career Stages 12 Attacking with Fire Winning a Job 13Using Spies Using Contacts Glossary of Strategic Concepts Index of Topics in The Art of War About the Author

Sales: Five Elements In Four Steps is based on a simple and fundamental idea that all buyers have a strategic position made up of five elements. To make sales and close deals sellers must help advance the strategic position of their buyers by following the four proven steps of selling and closing described in this edition. Strategy principles and formulas for making sales and closing deals in this book derive from the power wisdom of Sun Tzu The Art of War(TM).This edition is designed to help sales managers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can make more sales and close more deals.

The classic by Sun Tzu. The definitive guide to strategy, tactics, and success.

Sun Tzu The Art of War(TM) Red Edition is a profound wisdom and fundamental knowledge for competitive thinking of today whether in business, politics, or anything else in between. Its strategy principles and formulas are timeless and universal as well as proven and practical.This book has a comprehensive translation of Sun Tzu The Art of War(TM). It is the only translation in the world that has 360 strategy principles which are easy to read and understand. Mastering these proven principles and practicing them will make you decisive and effective in the way you lead your people and make your decisions.