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For journalists and reporters, the allegation of hegemonic practices constitutes a most serious condemnation. However, this author shows how hegemony is an almost unwitting process which supports the status quo and establishment.
This is a new paperback edition of a book originally published (by OUP) in 1990. It includes a new Introduction by the authors. It is on many reading lists already, so the paperback should be bought by students. The book is a path-breaking study of how TV viewers interpret popular TV programmes - in this case, Dallas .
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