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Discover the history and theory of graphic design from the past 150 years, and how that comes to bear on contemporary design. Designer, writer and lecturer Theo Inglis takes readers through the core building blocks of graphic design such as composition, colour, medium and typography, and explores how each has been utilized and revolutionized by designers through history, and up to the present day.This book will expand your knowledge of the world of design and provide you with practical take-aways to inform your own creative practice.
This concise, accessible, and thoroughly modern guide to contemporary and historical graphic design is a must-have for designers and creatives in every medium. As visually compelling as it is packed with information, this handbook to the fundamentals of graphic design covers the history and theory of graphic design from the past 150 years. Organized around broader subjects of history, theory, practice, typography and media, it dives into numerous specific topics-- from Bauhaus to digital design; Gestalt theory to kitsch; social protest movements to social media. It explores the building blocks of design as well as leading-edge tools and techniques. Each topic is presented in eye-catching spreads that feature numerous illustrative examples, insightful quotations, and suggestions for further reading. Whether they're just starting out or looking to invigorate an established practice, graphic professionals and students of all stripes will find a bounty of information and inspiration in this essential guide.
Mid-century design continues to grow in popularity and this book is perfect for any design lover.
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