Bøger af Thomas Heinrich

But large-scale naval construction in the 1920s eroded production flexibility, Heinrich argues, and since then, ill-conceived merchant marine policies and naval contracting procedures have brought about a structural crisis in American shipbuilding and the demise of the venerable Philadelphia shipyards.

Provides the first scholarly study of the US naval shipbuilding industry from the early 1920s to the end of World War II, when American shipyards produced the world's largest fleet that helped defeat the Axis powers in all corners of the globe.

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.